The Hoffman Agency Singapore

​​​​Flexibility is deeply embedded in The Hoffman Agency’s work culture. The management aims to create a work environment built on mutual trust and proactively leverages technology to enable mobile work for employees.

Facts in a Flash

Industry Industry: Information & Communications

Employment size Employment size: Above 10

Employment profile Employment profile: Public Relations professionals and administrative support staff

Employment profile Featured work-life programmes:

Flexible Work Arrangements
  • Part-time work
  • Telecommuting
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A Work Environment Built on Trust

Working long hours is common in the public relations industry, and the management aims to overcome this through a combination of work-life policies and time management programmes. Providing flexible work arrangements and cultivating a work environment built on mutual trust has proven effective, and The Hoffman Agency Singapore (The Hoffman Agency) has been able to attract and retain talent in a highly competitive industry.

Employee-focused Work-Life Strategy

The management developed a work-life strategy that equips and empowers staff to achieve their fullest potential at work and in their personal lives. The strategy is based on three key ideas:

  • Creation of a conducive environment – employees are given the latitude to creatively express themselves in their work, wherever they feel most comfortable
  • Care for employees’ needs – implement a flexible working scheme that best suits the team
  • Power to employee – enables The Hoffman Agency to create a successful model which removes the barriers of titles, allowing better employee development through flexible working policies

Promising Outcomes

The Hoffman Agency has experienced tangible benefits and outcomes such as low attrition rate, growth in profit, having happier and more motivated staff since the implementation of its flexibility scheme. The company understands the true value of flexibility, that it does not merely improve the immediate bottom-line, but also has a long-term impact on staff retention and business success.

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